Six Tips to Getting More People to Your Animal Advocacy Events
If you're someone who hosts events, you might occasionally be frustrated if fewer people come to an event than you're expecting. Here are some tips for getting people to your event:
- 😄 Send personal invites. If you blast out a mass email to people, your chance of a reply or attendance is low. A personal invite to someone skyrockets the probability that they'll attend.
- ✉️ Send multiple reminders. People forget—remind them.
- 👭 People don't like to come alone. People often really hate going to things alone. This is harder to solve for, but try to make sure that people know at least one person who's going.
- 🧠 People like to know what to expect. But upfront, honest, and detailed about what people can expect.
- 🎯 Make the event relevant to the audience you're sharing with. Find specific, focused communities of people who would benefit from your event, and share the event with them.
- 💥 Experiment with everything—marketing, event names, event types, etc. Throw spaghetti at the wall; see what sticks. Try, try, and try again.
If you want more tips on hosting great events, you might be interested in the book The Art of Gathering: How We Meet and Why It Matters. It breaks down the "art of the event" into easily digestible chapters, and the tips are immediately actionable.
If we want to make the animal advocacy movement great, then we need to be great event hosts. You are a part of that; don't give up on creating incredible events. It just takes learning and practice.
